The constantly updated picture of your markets, the competitive landscape and customer behaviour leads to:
Market scanning & monitoring examines target markets to
The energy market is a highly competitive market with many competitors in each business unit.
The company wanted to monitor the activities of all competitors and sector-relevant associations for each business unit. Attention is on current offers, marketing campaigns and innovation in a defined geographical region.
thinkers.ai is used on a daily basis. The company is now able to gain insights on the relevant markets for each business unit at a push of a button. This keeps the corporate management up-to-date. Furthermore, the market research team saves considerable working time which is now used to evaluate the data and take quicker actions. On top, text analytics & visualization offer much deeper insights into current market data than ever before.